From Snoop Dogg to Wiz Khalifa, there’s no question that cannabis has become pop culture’s official rebooted drug of choice. But what often goes unsaid is that the fight to destigmatize and normalize the perception of marijuana is also led by women – big-time celebrities, who are openly and unapologetically embracing its use. Read on to explore these celebrity women, who are reclaiming the power of cannabis and empowering change in the industry.
Reclaiming Cannabis: Famous Women Making Moves
Cannabis culture is no longer defined by outdated, gender-specific stereotypes. Powerful celebrities like Miley Cyrus, Rihanna and Whoopi Goldberg have been vocal about their relationship with marijuana, normalizing marijuana use among their devoted base of young and female fans. Actress and comedienne, Whoopi Goldberg, founded her own cannabis line, Whoopi & Maya, to help women anoint with cannabis’ healing properties. The company’s products include body balms, tinctures and cacao rubs, all of which are specifically made with the intention to ease women-centric difficulties such as menstrual cramps and anxiety. With her cannabis line, Goldberg hopes to make marijuana-based products more accessible, especially in markets where cannabis products are regulated. In the music industry, Miley Cyrus recently launched her own company, Happy Hippy Foundation, which helps to destigmatize and promote conversations about cannabis. Happy Hippy Foundation’s mission is to create awareness about social welfare, drug reform and women’s rights by using their platform to produce edutainment-style content and narrative-driven forums.
Empowering Change: Celebrating Women and Cannabis Culture
These celebrity women not only help to shine a positive light on marijuana, but they also make tangible efforts to support the culture and the businesses behind it. Miley Cyrus, Rihanna and Whoopi Goldberg are all investors in cannabis-related businesses and have taken a hands-on approach to reframe the conversation about cannabis, regardless of gender.
- Miley Cyrus: Investor in Mooti, a cannabis-based skincare brand.
- Rihanna: Investor and creative director of MaRihanna, a cannabis lifestyle brand.
- Whoopi Goldberg: Founder of her own cannabis line, Whoopi & Maya.
Empowerment projects have been key in the journey to normalize marijuana and promote equity among marginalized communities. For instance, Whoopi & Maya have actively partnered with local cannabis farmers in California, of which many are minorities.
By boldly standing up for cannabis and its positive effects, these famous women are reclaiming their power and freeing themselves from social stigmas. Better yet, they’re inspiring fellow female fans to embrace cannabis and make a valuable contribution to its culture. From investors to founders and activists, we can’t wait to witness the unstoppable transformation within the cannabis world, led by these celebrity female role models.