“What’s the shrewdest, smartest maneuver you’ve ever seen in business?”
Here’s what YEC community members had to say:
1. Slack’s Pivot From Gaming
“There are plenty of smart maneuvers in business. One that sticks out to me is the origin of Slack. The company was originally called Tiny Speck, and its goal was to develop a video game called Glitch. By around 2012, the team realized their game wasn’t going to make them any money, and they needed to quickly pivot to something else.”
“Well, during game development, the team built an internal communication tool that ended up becoming, you guessed it — Slack. They figured if people didn’t want to buy their game, maybe they would be interested in a full-featured tool for teams. This move was shrewd and paid off in the best way possible for the team.” ~ Daman Jeet Singh, FunnelKit
2. Apple’s App Store
“When Apple released the iPhone, it was one of the most exciting moments in tech history. But what really set it apart was the launch of the App Store in 2008. By doing this, Apple didn’t just sell a phone; they offered an endless array of possibilities right in your pocket. The thing that really shook up the industry was when they included a platform for developers to create and sell their own apps.”
“This seemingly small move expanded the iPhone’s functionalities infinitely. Now, creative minds from around the world could quickly fill the App Store with a diverse range of apps that cater to all kinds of needs and interests. Now, you’d be hard-pressed to find someone who doesn’t know about the App Store. ” ~ John Turner, SeedProd LLC
3. Netflix’s Shift To Interactive Content
“I think Netflix’s shift to interactive content was one of the smartest moves that fascinated me. Back in the day, streaming services were facing severe competition and it was difficult for businesses to grow their subscribers. Since viewers had a wide range of choices, it was getting really difficult to keep them engaged and retain them in the long run. It was then that Netflix started experimenting with interactive cont