Published: May 17, 2024
by Michael Guta
In Small Business News
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eBay has unveiled a new ‘resell on eBay’ feature designed to make it easier for users to list their clothing for resale with just a few clicks. This innovation supports eBay’s commitment to promoting circular fashion circular fashion by simplifying the process for brands and consumers to participate in re-commerce.
The new feature will be integrated into Certilogo’s Secure by Design™ digital ID. Users can access this by scanning the connected product’s smart label. Italian outerwear and lifestyle brand Save The Duck will be the first to pilot this feature, rolling out connected garments with the new resell button starting in May. eBay aims to extend this service to other brands using the Certilogo Digital ID, with plans to make it a standard function of the Secure by Design™ technology.
Charis Marquez, Global GM of Fashion at eBay, emphasized the importance of this development:
“Reducing friction and removing barriers to brands and consumers engaging in re-commerce is crucial to fostering a pre-loved fashion marketplace. Our new resell feature helps brands keep their product out of landfill, while giving consumers an incredibly easy way to give their item a second life.”
The process is straightforward. When users scan the QR code on a product’s smart label, a “resell on eBay” button appears in the digital