Something immensely popular in the NBA, NASCAR star Denny Hamlin created his own version of it last year after floating the idea of introducing a mid-season bracket tournament to the stock car racing world.
NASCAR has now taken steps to create their own tournament, which will span across five races during the summer months of the 2025 season, aligning with the events broadcasted by TNT Sports.
“With the launch of our new media rights partnerships in 2025, we were excited to partner with Prime Video and TNT Sports to collaborate on fan engagement concepts that drive storylines in our sport and innovation from a production perspective,” said Brian Herbst, NASCAR SVP, Media and Productions. “The idea of an in-season tournament has been discussed within the NASCAR industry and as we started to focus on adding promotional elements that drive interest throughout the season, we were excited by the opportunit