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The NFL prepares to auction the media rights to 2 Christmas Day video games, with quotes anticipated to begin at about $50 million, according to Michael McCarthy of Front Office Sports.
The bidding will be open to all league media partners consisting of CBS, Fox, NBC, ESPN-ABC, and Amazon Prime, McCarthy reported.
The NFL revealed previously today that the league would reveal a doubleheader on Wednesday, December 25, in spite of the vacation’s midweek positioning.
The league decided after the 3 Christmas 2023 video games transmitted on CBS, Fox and ESPN drew historical viewership numbers, Eric Fisher and David Rumsey reported for Front Office Sports.
The 2024 Christmas video games are “most likely” to be revealed on network tv than through streaming, McCarthy kept in mind.
The Wednesday video games mark the 5th successive year the NFL has actually transmitted video games on Christmas Day, according to ESPN
The NFL likewise offered a private vacation video game last season, when Amazon paid $100 million for the special streaming rights to the very first NFL Black Friday video game, per Alexandra Canal of Yahoo Finance.
The Nov. 24 streaming occasion offered out its advertisement stock, an NFL marketing executive informed Range‘s Brian Steinberg although marketers were apparently charged $880,000 for a 30-second advertisement. That’s more than two times the rate of a Thursday Night Football ad, according to Parker Herren