Published: May 8, 2024
by Annie Pilon
In Business Success Stories
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Major press features can make a huge impact on small businesses. But securing these features is often challenging. That’s where working with professionals, like the team at Everything Branding, can help.
Learn more about the company and what sets it apart in this week’s Small Business Spotlight.
What the Business Does
Provides public relations services.
President and CEO Chelsea Gladden told Small Business Trends, “We secure consumer facing press for our clients with top national media outlets, including Today Show, Good Morning America, Forbes, CNN, BuzzFeed and many more.”
Business Niche
Delivering real results.
Gladden says, “Many Public Relations firms do not deliver on promises. Our firm is known for overdelivering! We also work with top notch commerce editors and are well versed in digital media that drives sales for our clients.”
Business Origin Story
By bringing together people from all corners of the media industry.
Gladden adds, “Everything Branding is a team of TV news anchors, journalists, and producers. Our cumulative experience presents a powerhouse public relations team that came together after Everything Branding was started back in 2018.”
Biggest Win
Making life-changing moves for clients.
Gladden explains, “Every day the Everything Branding team celebrates big wins of securing national media features for our clients. The biggest “win” is hard to identify but it’s definitely when we change a person’s life by having their product really take off in the press. The leap from traditional PR to consumer driven PR has seen our clients bottom line quadruple at a minimum in several cases and that’s always a win for everyone!”
Biggest Challenge
Helping clients navigate the pandemic.
Gladden says, “During