Protecting kids is a worthy goal for any business. And that’s exactly what Life Saver Pool Fence aims to achieve with its line of protective pool equipment. Read more about the business and its mission in this week’s Small Business Spotlight.
What the Business Does
Sells pool safety equipment.
President Eric Lupton told Small Business Trends, “We sell layers of protection against drowning, the #1 cause of death for American kids age 1-4. Our main product is a high-quality removable mesh pool fence that’s backed by a 100-year warranty. We also carry self-closing, self-locking gates, various types of alarms, pool safety covers, and an AI camera monitoring system.”
Business Niche
Taking concrete steps that help families prevent drowning.
Lupton says, “Our mesh is of the highest quality and the fence poles, proven to be the strongest on the market, are patented to Life Saver. And we don’t just install a fence and walk away; we educate families on layers of protection and all the extra things they can do to protect children and animals from their pool. Life Saver donates installed fencing to families who have experienced a fatal or non-fatal drowning, and contributes financial support to every water safety awareness event in the country that asks. Our CEO is a nationally known leader in the drowning prevention world; many of our employees, dealers, and franchisees either work with a water safety nonprofit or have started one of their one.”
How the Business Got Started
As a small, family business.
Lupton adds, “My parents started the business in 1987, out of our garage. My mom answered phones and took care of my brother and me during the day and sewed fencing at night. My dad di
